In a world where everything is all go all of the time, you can forget consumers and clients stopping to read the fine print or even a slogan when they are in a hurry to get to work or get on with their day. This is where your logo is one of the most important aspects of your brand. This simple image or design will tell everyone who you are at a glance, and if you have built up an honorable reputation, that glance will be all that is needed to remind someone of who you are and what you do.
That being said, where you place your logo is important, as if you only place them where everyone else does, you will find your business drowning in a sea of other business brands. So, it is time to think outside of the box and put your logos somewhere different, which will catch people’s eyes and keep them there!
It is classic, and it is classic for a reason. Four hundred million cups of coffee are drunk each day in the United States, and that is 400 million times that your brand could be in front of a potential customer. Bonus points if your mug becomes the ‘favorite mug’.
Another extremely useful device is the USB drive. Used almost every day at work, having your logo printed on these will keep your brand at the forefront of your target demographic’s mind every time they are on the computer – which, according to these stats, is more than 10 hours per day!
While shoes might be a bold choice – almost everybody has to wear them, and if you pair that need with a super cool shoe such as some custom converse with your logo, you are looking at a winning combo for both your customers and your brand marketing.
Here you are offering a double whammy of a renowned, respected fashion shoe to your customers and clients while reminding them of the services and products that you provide.
Many businesses communicate with their customers day in day out via email, and because of that, customers and clients will see the email signature several times on a daily basis. Popping your logo in there too means that they will actively see your brand every time you correspond, which is a free and easy way to get your logo in front of everyone without any additional effort! Pair this with offering efficient and helpful emails, and you have a winning combination to help suggest that your brand is worth remembering.
Wherever you choose to proudly display your logo, be sure that it is conveying the message that you would like to send. Logo placement is just as important when you have chosen its final destination, so be sure to ask yourself, “What would I think if I saw this here?” and also get a second opinion! You can technically put your brand logo almost anywhere, but that does not mean you should not think carefully about where you do!