When it comes to your small business, implementing the right marketing and advertising strategies are some of the most powerful tools you have at your disposal for generating new business. However, finding the right marketing and advertising strategies for your current business situation can often be a challenge.
You certainly don’t want to waste time or money on strategies that aren’t going to pay off, but it is important that you keep your name out there with consistent marketing efforts. Often, looking for a creative and unique approach can be helpful in order to get people’s attention and drive up business.
If you are currently searching for some creative and effective ways to advertise your business in your local area, here are three strategies that you can consider.
1. Direct Mail Advertising
There is a reason why the concept of Direct Mail Advertising has stuck around for so long. To put it simply, it works. People tend to respond well to having something tangible in their hands that they can reference for a good deal or bring in for a discount.
The trick is to design your mailers with the right approach. They need to be creative and interesting so as to catch the attention of your recipients, but they also need to look professional and trustworthy.
Not only can mailers be an effective way of advertising your latest products and deals, but they can also be a fantastic way of introducing your business to new customers who haven’t heard of you before. This is a creative advertising method that can truly pay off in the long run.
2. Use Video Marketing
While you most likely already have plenty of marketing content that you use for your advertising efforts, have you considered video marketing? While investing in the creation of video marketing content can be on the expensive side of things, it is an effective and creative way to demonstrate to your customers and potential clients what your business is all about.
By featuring yourself and your workers in the content, you can give customers a glimpse at what it is like to do business with you. Video marketing can also be a great way to advertise new products and services that you are rolling out. Just be sure to hire the right creative team to ensure that your video content is as professional looking and well put together as possible.
3. Hold a Contest One way to generate buzz around your business is to hold a contest of sorts. Most people love to get involved in a competition, particularly when the prize is something that they would have had to spend money on in the first place. By appealing to the competitive side of people, you can create a lot of interest around your business and attract new customers who want to get involved. This approach also works well to advertise a new product that might very well serve as a great top prize.