An Exclusive Sneak Peek Of My Friend’s Drop Shipping Store

Welcome back gentlemen, it’s time to talk more about drop shipping. About a month after the sale of my first store, I helped my friend start his own.

The store is in an extremely competitive niche and is not ideal to be doing business in, but my friend has more than 10 years of experience in the niche and we believed that we could slowly gain market share.

Turns out, we were right.

drop shipping

About The Store

Like my first store, this store has an average order size of around $150, so it is more of a long term play. The profits aren’t huge per sale, so it’s going to take some time to scale up.

However, unlike my first store where I didn’t have the time and money to invest long-term, my friend does.

I got involved to teach my friend about drop shipping, and to stay active in the scene while I thought of my next big idea, (I have two new stores in the works which will be perfect examples of what criteria makes a truly great niche).

Anyway, it’s been almost three months since the store has launched, and I’d like to now talk about what’s been working and what hasn’t been working with the store.

drop shipping

The Good And The Bad

Like I mentioned earlier, the store is in a ridiculously competitive niche. There are probably 100 different stores that sell the same products.

The only reason we started it is because my friend’s deep experience in the niche is much better than the competition, and he wouldn’t have had the guts to start drop shipping in a niche that he wasn’t familiar with.

I honestly didn’t know if we would ever make a sale just based on the number of competitors, but it turns out that people really seem to like us as we are quickly developing a loyal following.


While we only have a sliver of a sliver of the total market, that just shows how much room we have available to grow.

We’re currently doing around $6,000/mo, and we’ve even had calls where people said they heard about the store from a friend, so we’re happy with the results so far.

If you look at the screenshot above, the store had about a month hiatus from mid March to mid April, as we were testing various pricing and marketing strategies.

PS: Any new store will have a lot of testing to be done at the beginning, but this month was unusually long based on finding a good price point between the 100 or so other competitors.

drop shipping

Marketing Strategies

Following my success with Google Shopping from my first store, I quickly dove right back in.

Adwords is probably one of my favorite parts of running online businesses as there is so much you can do inside of it.

There’s always a way to further optimize your campaigns and the amount of data and statistics you can find is amazing.

Here’s the past 30 day results from desktop visitors:

drop shipping

But the biggest change in this store compared to my last store, is our blog and newsletter.

Since my friend has so much experience in the niche, he is writing amazing articles that are attracting a lot of attention.

We joined several big Facebook groups that serve the niche, and link our blogs there which are drawing as many as 1000 visitors per article.

While the conversion rate isn’t high, as most visitors from Facebook are only coming to read, this is how our brand is spreading and gaining authority in the niche.


In addition, we whipped together a short ebook to give away in exchange for joining our email list. We’re already up to 300 people, and gain about 5 every day.

We send bi-weekly emails with relevant news, as well as specials that we have on the site.

drop shipping

Final Thoughts

Overall, I’m very happy with the site so far. I think that this time next year it’s going to be 5x the size and will be one of the major players in the niche.

And like I said before, I have two new stores about to launch that I can’t wait to talk about. These ones are going to be real big, real fast.


Let me know what you think of the store in the comments section below, and be sure to vote in the poll.

Catch ya next week – Brian.


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By | 2017-01-03T00:24:04+00:00 June 12th, 2016|Business|13 Comments


  1. Benjamin June 12, 2016 at 2:59 PM - Reply

    Hey Brian, awesome post and update man. Experience in the niche definitely will allow you to play Drop Ship differently. Congrats on the sales to you and your friend.

    I’ve been niching down and sideways quite a bit when I was selecting a niche, but difficult part was not getting enough supplier when I niche way too far down. But done with that for now, still looking around for the next store after I see how the first one goes.

    I am jumping into a niche now and almost done designing my store to contact suppliers. My bro got approved by a few suppliers in his niche and hopefully start running Ads soon. It’s been stressful, but still hell of a fun man!

    Looking forward to more content on Drop shipping from you and the ebook yo.

    Keep it going!

    • Loser 2 Winner
      Loser 2 Winner June 12, 2016 at 3:27 PM - Reply

      Hey Ben thx a lot man.

      Ya having experience is key, even just knowing the target audience better than ur competitors makes a big difference.

      And that’s awesome, I’m glad things r moving forward for u guys.

      Just wait till you get the first sale notification on ur iPhone. It’s the best feeling ever!

  2. GetItGoing June 14, 2016 at 12:38 PM - Reply

    Happy to read this, as even if it’s not directly applicable to everyone there’s still something to learn from it. Great to hear it’s going well for you.

    Note: Looks like the little vote thing isn’t working. It gives an error when I submit my vote.

    • Loser 2 Winner
      Loser 2 Winner June 14, 2016 at 3:28 PM - Reply

      Thx GetitGoing. How’s your store going?

      Next post will have some good advice on niching down that you can definitely benefit from.

      • GetItGoing June 23, 2016 at 1:06 PM - Reply

        Hi there, and I’m sorry for the late response. I was kind of messed up last week…sick and not myself.

        Let me send a brief email if you don’t mind. Thanks! And yes I definitely look forward to your next post!

  3. Edgywolf92 June 28, 2016 at 6:56 AM - Reply

    Interesting content, Brian. I haven’t experimented with google ads. Just started messing around with FB ads and it’s complicated. Have you played with FB ads?

    • Loser 2 Winner
      Loser 2 Winner June 28, 2016 at 3:07 PM - Reply

      Ya I’m not a fan though. Google converts so much better. You think FB Ads are complicated?

      • Edgywolf92 June 28, 2016 at 3:42 PM - Reply

        Yeah. I’m still experimenting and hopefully will nail it down.

        Anyway, the results of my first attempt at Facebook Ads:

        Spent $20 (~15 bucks in USD) over 4 days
        Goal was website clicks
        Target audience USA, men, age 18-28
        5,336 guys reached
        123 clicks to website
        0 sale
        average $0.16 per click (~12 cents in USD)

        Thanks for your reply, Will remember to look into google ads soon. I suspect which would be more effective depends on the product type?

        • Loser 2 Winner
          Loser 2 Winner June 28, 2016 at 4:36 PM - Reply

          Honestly dude, you’re never going to make any money on the stuff you’re selling.

          You make what $2 per sale? You’d have to sell 10,000 units before you make $20,000 in profit. That will never happen, and even if it did, it wouldn’t even be close to worth it.

          If I were you, I’d get out immediately and get into a real niche. Most important factor: your avg order has to be above $300.

          Also, never use black as your background color. Always stick with white.

          Not trying to be a dick, just trying to help.

  4. Leo August 26, 2016 at 4:41 PM - Reply

    Great website. I learn so many things. I want to make 1500 USD/month online. I will reach this goal no matter what.

    I want to start a dropshipping store with Aliexpress. Do you think it is impossible to sell if the shipping take 20-25 days? I will sell $500+ items, just like Anton said.

    • Loser 2 Winner
      Loser 2 Winner August 26, 2016 at 5:04 PM - Reply

      Thanks a lot Leo I appreciate it. That’s definitely a good and realistic goal.

      I’ve heard of a few people that have had success with sites like Aliexpress, but for the majority I think it’s a very bad idea.

      Those kind of sites are more fitting for FBA businesses, with drop shipping I would stick strictly to the manufacturers and/or distributors.

      • Leo August 26, 2016 at 6:00 PM - Reply

        Thanks man. Why do you think it is a very bad idea? I am living in a 3rd world country, and Oberlo is my only chance to earn USD. In my country, e-commerce with dropshipping is not very popular.

        • Loser 2 Winner
          Loser 2 Winner August 26, 2016 at 8:00 PM - Reply

          Oh in that case I couldn’t give much advice about that. I have no experience in drop shipping using non-us suppliers.

          The DSL forum should have a lot of info about that though.

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