Hello everyone. Tonight I will officially review the course that taught me everything about drop shipping; Drop Ship Lifestyle.
A lot of you have been inquiring about how I learned drop shipping and the sale of my first store, so I will be doing an extensive analysis of the course so you guys can learn as well.
Table of Contents
- 1 *IMPORTANT* – I no longer advise people use this method as I don’t 100% believe in it anymore.
- 2 My Background With Drop Shipping
- 3 Drop Ship Lifestyle Review – The 7 Core Modules
- 4 1. Niche Selection
- 5 2. Market Research
- 6 3. Creating Your Store
- 7 4. Getting Suppliers
- 8 5. Conversion Optimization
- 9 6. Getting Traffic
- 10 7. Automation
- 11 The Drop Ship Lifestyle Forum
- 12 Real Life Community
- 13 Reasons To Not Buy Drop Ship Lifestyle
- 14 Final Thoughts
*IMPORTANT* – I no longer advise people use this method as I don’t 100% believe in it anymore.
To learn why, check out this post right here – Why I No Longer Promote Drop Ship Lifestyle
If you still are interested in drop-shipping, check out my post on How To Dropship on Aliexpress.
My Background With Drop Shipping
Like I went over in the sale of my first store post, let me first go over my history with drop shipping.
I remember first learning about drop shipping 3 years ago when I was working for a catalogue company processing orders over the phone. We had a huge warehouse of products, but we also drop shipped many items from other companies as well.
Just incase you don’t know – drop shipping is when you list a company’s product at retail price, and when you get an order, you buy the product from the company at wholesale, and then you keep the difference in price (the margin).
You then give the original company your customers order information, and they then ship the product to the customer. You never touch the inventory.
Anyway, I always thought about what a great concept it was and remember looking online trying to learn more.
Since I was still a loser back then, I didn’t really try too hard to learn about the business model and it slipped my mind for a few years.
Fast forward to October 2015, and I randomly found myself listening to an amazing podcast episode about drop shipping (unfortunately the podcast is no longer available).
The podcast featured Anton Kraly, successful drop shipping store owner who went on to create a membership course to teach people his method.
The course is called Drop Ship Lifestyle, and it is exactly what I used to get into the game.
Just by listening to the podcast, I knew Anton was the real deal, and that the money I spent on the course would give me 10x the value.
PS: The biggest difference between the old me and the new me is my ability to pull the trigger. I don’t stall, and say “Oh I’ll just do it tomorrow”, I trust my instinct and get right to work.
Drop Ship Lifestyle Review – The 7 Core Modules
The lifeblood of Drop Ship Lifestyle is the 7 Core Modules. Each module contains a slew of super valuable videos on exactly what you have to do to take your store to the next level.
The 7 Modules are listed below, and I will go over them all individually:
- Niche Selection
- Market Research
- Creating Your Site
- Getting Suppliers
- Conversion Optimization
- Getting Traffic
1. Niche Selection
This is the most important module. Your niche will make or break you, and there a lot of requirements your niche has to meet to become a viable one.
In my opinion, the most important requirement is Profit per Sale.
It is a million times easier (and way more profitable) to sell 10 $1,000 items, than it is to sell 1000 $10 items.
If you read the post on the sale of my store, my average order size was $150, and it didn’t yield enough profits for me to be able to make money right away. I would’ve had to slowly scale up and I didn’t have the time or the money to do that.
If you want to start taking home money in your pocket right away, I suggest picking a niche that has an average order size of $400+.
The course recommends $200+, but this is by far the most important metric for your entire store. It’s much better to be safe than sorry.
Also when you’re choosing a niche, you want to select a very targeted market. You don’t want to sell general items like TV’s.
Hobby niches are great because people take them very seriously and spend a lot of money on their hobbies.
2. Market Research
In the Niche Selection Module, you’re going to compile a list of niche ideas that meet the necessary requirements.
Then for Market Research, you’re going to narrow down your list of niches to eventually picking one, by doing a lot research.
The way this is done, is by analyzing your potential competitors in Google Shopping.
Google Shopping is a PPC platform where you submit a product feed from your store right into Google. Your products will then appear as picture ads when people search for relatable keywords.
Ideally, you want to find a niche where there are only 5-10 competitors advertising in Google Shopping.
A little competition means that the niche is viable, but too much competition will make it hard for you to steal market share.
You also want to go onto these competitor sites and evaluate them and see what they’re doing well and what they’re doing poorly.
See where you can add value to the niche above what the competition is doing.
3. Creating Your Store
After you’ve chosen your niche, you’re going to build your store.
If you want to get drop ship suppliers, you have to build a good looking site to show them you’re the real deal. They get plenty of people who want to drop ship their products with no website built yet, or ones that look like shit.
If you want to get approved, you need to have a very professional looking store.
Luckily, there’s a very easy solution to build a sick store – Shopify.
Shopify is an amazing platform that I can’t say enough good things about. It is incredibly easy to use and has 24/7 support that actually knows what they’re doing.
They’re a publicly traded company and I’m about to dump my money in them.
In addition, Drop Ship Lifestyle just released their very own Shopify theme, which contains everything you need to create a successful store.
They also released their own Shopify app, which contains very valuable tools like an Expiring Coupon Bar, Automatic Email Forwarding, a Profitability Calculator, and much more.
4. Getting Suppliers
After you build your store, you’re ready to start contacting suppliers.
But first you need to make a sales sheet, where you have all the company names, websites, phone numbers, email addresses, etc.
That way you can go down the list and take good notes on who you spoke to and what the outcome was. It might take a few correspondences, but you should be able to get around 30-50% of them right off the bat.
The rest you can acquire after you show them the sales you’ve done in the niche.
Since you built a professional looking store, all you have to do is show them the link.
Your store will do all the selling for you. Everyone who sees your store is going to be like, “WOW, this is much better than everyone else I’ve seen”.
Then they’ll send you some forms to fill out and you’re good to go.
Pro tip: Make sure you select Prepay on your application. You’ll get approved every time because there’s no credit risk for the company.
5. Conversion Optimization
After you get a few suppliers signed up, you’re going to upload their products onto your store.
There are a bunch of little things you can add on your product pages that will significantly increase your conversion rate, but the biggest thing to do is to add an expiring coupon code.
An expiring coupon code is a code that will be placed on the top of your site that offers something of value, that expires every few days.
You want to use everything you can to incentivize an order when someone lands on your site. You also want to incentivize higher purchase prices.
So you would put something like, “Get 10% off your purchase of $500 or more. Just use code SPECIAL10 at checkout. Expires 4/6”.
You’d make it so the date expires two times a week. I like having them expire on Wednesday and Sunday the best.
Expiring coupon codes are awesome because your conversion rate will skyrocket. Also, a lot of your competitors are on older platforms that can’t even use them.
6. Getting Traffic
Okay so your store is all ready, all you need to do now is turn on the advertising.
Like we talked about in market research, the primary tool you’re going to be using is Product Listing Ads inside of Google Adwords.
Since you already have your product feed going right into the Google Merchant Center, all you do is set a max CPC bid, and a daily budget.
Then your products will appear in Google Shopping, which historically has the highest conversion rates out of any other platform.
There’s a lot more that goes into running an effective Adwords campaign, and it is all explained in the special Adwords course taught by Micheal Erickson of Search Scientists.
This section is probably the most valuable in the entire course so pay close attention here.
In addition to Product Listing Ads, my other favorite ways of driving traffic are from remarketing campaigns and private banner ads.
Pro tip: Optimize your remarketing campaigns for impressions, not clicks. It’s free advertising.
At the beginning, you’re going to want to do everything yourself. You need to learn how the business works and how to do the tasks before you delegate them to an app or a person.
If you don’t know how to run the business yourself, then you won’t know which apps to get, or how to train people you hire.
But after a few months, you can totally take yourself out of the equation and make passive income.
Shopify has pretty much every app imaginable that will make life easier, and then you can hire customer service on the cheap from oDesk.
I’ve got so much experience with outsourcing on oDesk and it’s become my favorite thing to do.
We live in a world where we don’t have to do anything we don’t want to do, and that’s really the whole point in starting your own business.
The Drop Ship Lifestyle Forum
While you’re going through the course, you’re going to have A LOT of questions. There is so much to learn and the best way is to become active on the private forum.
When I first started I spent days just reading through old threads and posting questions of my own.
It’s a really great community because everyone is talking from experience, and there are no trolls because it’s a private forum.
In addition, there’s a place to comment on the bottom of each video inside the course, and you can always contact Anton directly or any of the staff to help you out.
Real Life Community
The course itself is amazing and filled with an insane amount of value, but my favorite part about Drop Ship Lifestyle is the real life community.
I’ve networked with a bunch of members already, and will instantly have a group of likeminded friends when I move to Thailand this summer.
Most members live in Thailand or other parts of South East Asia, and there is also a retreat held each year to learn additional skills and to have a good time.
Reasons To Not Buy Drop Ship Lifestyle
The course isn’t cheap, and I don’t want you to buy the course and think you’re magically going to start making money. To build a successful store, it’s probably going to be one of the hardest things you’ll ever have to do.
Here’s a list of traits you should possess before you decide to take this path:
- You’re more intelligent than the average person
- You’re a very positive person
- You set goals for yourself and you don’t procrastinate
- You’re not afraid to pick up the phone to call suppliers
- At least an intermediate understanding of business
- At least 4-8 hours a day of time to build your store
- Willing to do whatever it takes to be successful
- An understanding that your first store might not work
- At least 21 years old (you’ll need a credit card to place orders with your suppliers)
If you don’t meet all of these traits, don’t buy the course. You’ll just be wasting your time and money.
Well guys, that concludes my comprehensive Drop Ship Lifestyle review.
Ever since I found this course, my life has changed forever. It gave me the courage to quit school and carve my own path.
I have two new stores in the works and I’ll be sharing my progress along the way.
Shoot me any questions you have about the course or drop shipping below, and I’ll be happy to answer them.
You should now have a better understanding of Drop Ship Lifestyle, so use this information wisely to decide if the course is for you.
Hope you enjoyed this Drop Ship Lifestyle review! Catch ya next week – Brian